Advertising / Marketing
Marketing
Full-Time
3-5 Years
0-10%
BA/BS/Undergraduate
Job Description
The Opportunity:
Job search is broken. Help us fix it! JobTarget is a leading company in the online job search and recruiting industry. Our team is comprised of experts in recruitment, ecommerce, and online job search. Our products are used by thousands of corporate recruiters and reach millions of job seekers. Our revenues are growing, and we are looking to expand our Support team. The company values work life balance, rewarding risk and creativity, and an open culture.
About this role:
We seek an inspired Marketing Campaing Manager with digital media experience to join our Stamford, CT office (currently remote). The Marketing Campaing Manager will work closely with the Product Managers to generate bold ideas and write promotional short- and long-form copy, developing texts from raw data through finished product. The Marketing Campaing Manager will partner with internal teams and clients to distill complex insights and analytics, crafting stories that are relevant, emotive, memorable, and actionable. This big-thinker should provide strategically-sound creative solutions for use by product and sales teams.
Job Requirements
Responsibilities:
- Set up automated strategy based on behavior to optimize performance and LTV
- Build buyer personas to better customize campaigns and overall strategy
- Create email flows for multiple accounts/products under the parent product
- Conceptualize and optimize email marketing strategies
- Create Measure and Monitor Personas for Product and User flows
- Write high-engagement social media content that clearly communicates the brand voice to internal and external partners
- Write compelling copy to support a range of marketing and advertising campaigns
- Produce error-free content that adheres to the company's style guidelines
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
- Propose copy concepts and present underlying strategic thinking to business leaders
- Develop and execute cross-sell, retention, and reactivation campaigns
- Set up all creative, sequencing, segmentation, timing, and other email tests
- Serve as the resident email marketing expert. Attend [virtual] conferences to stay current with trends
- Monitor competitors' and best-in-class marketing companies' email and text efforts to inspire innovation
- Manage list health + growth, create and deploy campaigns
- Assist in the creation and optimization of paid advertisements across Google, Facebook, LinkedIn, and Instagram properties
Minimum qualifications:
- 4 years of experience optimizing email marketing and engagement campaigns, with constant testing and improvement
- Bachelors degree or equivalent experience in marketing or communications
- Experience in producing creative copy for digital, and print
- Deep knowledge and thorough understanding of email automation and mobile marketing industry, providers and emerging trends
- Proven practices for Direct-to-Consumer marketing
Preferred qualifications:
- Agency expierence preferred
- Enterprise-level email strategy experience; have experience developing and managing strategic email and marketing testing plans
- Strong project management skills and experience knowledge
- Experience with Salesforce/Pardot/SendGrid/Klavio/Sparkpost highly preferred
JobTarget provides a high-energy growth environment, along with a competitive base salary and excellent benefits including PTO, medical, dental and 401(k) with match. Employees may also be eligible to participate in JobTarget's Equity Incentive Plan. Compensation commensurate with experience. JobTarget is an equal opportunity employer.