General Pet Supply

Associate Manager, Advertising

Bingham Farms, Michigan | Jan 21, 2024
Industries
Retail
Job Function
Other

Job Description


General Pet Supply


Work Location: MI - Bingham Farms
Job Code: 10467


Associate Manager, Advertising

Reporting to the Director of Marketing & Advertising, the Associate Manager, Advertising will hold an important position in growing our eCommerce presence at Arden Companies. The individual will need to possess strong analytical, strategic and communication skills to perform successfully.

This role owns the coordination, execution, and measurement of online advertising and promotional plans, coordinates campaign materials and assets with sales, marketing, and other support teams.

Primary Responsibilities:
  • Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing, social media marketing, and display advertising, leveraging creativity and analytics.
  • Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
  • Perform periodic SEO research and analysis.
  • Coordinate execution of the social community and affiliate relationship strategy.
  • Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
  • Report financial performance for advertising & promotional activities by account.


Professional Qualifications
  • Bachelor’s degree in a business, marketing or eCommerce field.
  • Minimum 1+ years’ work experience in a related field.
  • Familiarity with Adobe Photoshop and other Creative Cloud tools.
  • Ability to communicate professionally and effectively both internally and externally.
  • Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
  • Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
  • Proficient in MS Office Suite (Excel and PowerPoint experience required ).


Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on amission to leadthe future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.