Job Description

General Pet Supply


Work Location: WI - Franklin
Job Code: 10417


Marketing Specialist, Small Animal

Are you ready to make an impact and take on a new job that provides a platform to grow yourself and your career with a growing brand?

Central Garden & Pet is searching for a Marketing Specialist to join the Small Animal team in our Central Specialty Pet business unit located in Franklin, WI (metro Milwaukee). A hybrid work schedule is offered.

The Marketing Specialist supports the marketing efforts and activities of the Small Animal business team and works with cross-functional teams to ensure execution of brand marketing initiatives. The Marketing Specialist is responsible for supporting the execution of marketing projects for the Small Animal business to satisfy overall company objectives. The Marketing Specialist will manage the day-to-day operations of the Small Animal product portfolio, including packaging development, product information management and the various aspects of the product life cycle.

Key Responsibilities

• Leads managing the Small Animal product portfolio including product information management of both printed and digital assets for 500+ products in the Kaytee Small Animal product line.
• Initiates new product set-up documents and coordinates the new product set-up process.
• Prepares creative briefs for packaging development, collateral and digital communications.
• Supports the marketing team with research, planning and business trend analysis to optimize pricing, merchandising and product assortment.
• Assists in the achievement of annual business objectives goals of revenue, profit, and share growth by providing flawless execution support.
• Assists in coordinating new product launches from concept to market, including supporting product development.
• Develops sales tools/materials to optimize impact of the sales organization.
• Ability to be a self-starter, capable of thriving in a face-paced, constantly evolving environment.
• Think creatively to solve problems and proactively identify and recommend solutions that keep the business moving forward.
• Works with cross-functional teams, including, but not limited to, Customer Marketing, Sales, R&D, Product Development, Operations, Purchasing, Finance, Agency, and Legal to champion projects.
• Act as an advocate for a positive work environment

IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s degree in marketing or related business field (Required)
• 1-2 years of consumer-packaged goods product management experience (Preferred), entry level candidates will be considered.
• Enjoys pets. While not required, previous pet industry experience is a plus.
• Strong organizational and time management/prioritization skills.
• Consumer-centricity and passion for Marketing.
• Solid project management and problem-solving skills.
• Proficient in analyzing sales and financial data.
• Strong communication skills; written, oral and formal presentation.
• Self-motivator able to deliver satisfactory work under limited supervision.

WORKING CONDITIONS

• Occasional Travel
• Computer proficiency on all MS Office applications
• Hybrid work schedule offered; Minimum 1 day work from home

Works closely with department managers and personnel throughout the company. Specifically, will work with the other marketing team members, purchasing, operations, digital marketing and customer marketing daily. Also, the position will have contact with finance, R&D, customers and outside vendors. Reports to the Director, Small Animal Marketing.

ABOUT US:

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on amission to leadthe future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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