General Pet Supply

Ecommerce Category Insights Manager

Milwaukee, Wisconsin | Oct 24, 2023
Industries
Retail
Job Function
Executive/Management

Job Description


General Pet Supply


Work Location: USA
Job Code: 10332


The e-Commerce Category Insights Manager is responsible for leveraging broad-based business knowledge and functional expertise to fuel sales & profit growth. This is an important leadership role, ensuring that Central Garden & Pet demonstrates powerful eCommerce thought leadership in Pet Supplies categories & segments where we compete. The eCommerce Category Insights Manager role-models functional excellence in primary research, syndicated analysis, trend spotting and insights-based problem solving. A resident eCommerce shopper expert, this role helps the organization better understand the rapidly evolving eCommerce landscape both from a category and a shopper POV, ensuring our Central categories and brands grow profitably. This person must be curious, passionate, energetic, self-motivated - an insights & analytics leader who operates with discipline to support the broad learning needs of multiple businesses and customers as one of the Company’s strategic growth engines. Reporting to the VP Consumer Insights & Category Leadership and embedded with our eCommerce growth team, this position will be location free with occasional travel to our corporate offices.

MEASURES OF SUCCESS

Curious Thought Leader
  • Thinks Strategically - Brings omni-channel shopper concepts to life; relentless in leveraging shopper knowledge to ensure that Central Garden & Pet products are available at every touch point in the shopper journey.
  • Solution Focus - Identifies and defines problems, distills key information, and develops workable solutions; Uses data & analysis to solve problems systematically and generates effective solutions.
  • Curious & Insightful – Champion the development of category and shopper growth strategies that deliver competitive advantage in Central’s eCommerce businesses; Ensure that brand and consumer insights are effectively translated via shopper knowledge and activated with Central’s eCommerce customer partners.

Inspires Others
  • Leads courageously and with integrity - Steps up to address difficult issues ; willing to take an unpopular stance; Behaves in an honest, fair, and ethical manner .
  • Role Model Success - Role-models a consumer/shopper-first approach; builds story telling skills of organization to bring strategies and ideas to life with Central eCommerce customers.
  • Inspires Others – Models and promotes an inclusive environment through active listening, respect and trust; energizes others by promoting candid dialogue, healthy debate and diverse shopper-led thinking; Fosters productive relationships across functional, business and geographic lines.

Operates with Discipline
  • Results Oriented – Uses a combination of people skills and business knowledge to achieve results; Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.
  • Accomplishes Plans - Provides direction, delegates, and removes obstacles to getting work done; Anticipates and adopts innovations in business-building digital and technology applications; Owns developing and delivering the annual Central Garden & Pet eCommerce Learning Plan in Pet Supplies.
  • Understands the Business - Applies knowledge of business and the marketplace to advance the organization’s goals; Sees ahead to future possibilities and translates them into breakthrough strategies.

Embraces Change as a Leader
  • Bias for Action - Initiates new changes and inspires others to support those changes; innovative and creates new and better ways for the organization to be successful.
  • Champion for Change - Shapes brand and business unit investments (internal) based on evolving eCommerce shopper knowledge base (external)
  • Overcomes Obstacles - Rebounds from setbacks and adversity when facing difficult situations.
  • Attacks ambiguity – Navigates challenges effectively, even when things are not certain, or the way forward is not clear

IDEAL CANDIDATE ATTRIBUTES

Required Attributes:
  • Bachelor’s degree with a business emphasis (e.g. Finance, Accounting, Statistics, Marketing, etc.) required.
  • 5+ years progressive Market Research/Shopper Insight background; Brand Building and Innovation Experience at top tier CPG.
  • Strong knowledge / ability to pull, cultivate and interpret syndicated data (Profitero / Stackline, Nielson / IRI, Numerator, Packaged Facts, Kantar, APPA, Cleveland Research).
  • Strong computer literacy with advanced skills in Microsoft Excel and PowerPoint.

Preferred Attributes:
  • Masters of Marketing Research, Behavioral Science or MBA.
  • Consumer / Shopper Insights, Category Management or Shopper Marketing Experience in eCommerce (Amazon, Chewy), Mass, and Pet Specialty channels.
  • Experience with advanced data visualization platforms (Tableua, Microsoft PowerBI or similar).

WORKING CONDITIONS
  • Comfortable, corporate office environment; frequent use of phone and PC; required overnight business travel approximately 10-15% of the time

BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Short-Term Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual profit-sharing bonus!
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional)
  • Referral Program with cash bonus
  • Access to on-demand pay

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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