Job Description

General Pet Supply


Work Location: AR - Bentonville
Job Code: 10338


Our Garden Segment is seeking an Associate Customer Marketing Manager for our Walmart Business Development Team. This position is based in Bentonville and will report to the Sr. Director of Customer Marketing. The ACMM will work cross-functionally with the brand management teams, the digital and eCommerce teams, and the customer, by developing and supporting customer-specific marketing strategies and plans.

MEASURES OF SUCCESS

• Supports Sr. Director of Customer Marketing on the development and execution of customer-specific marketing strategies and plans. Assists in the creative development of displays, point-of-purchase signage, digital assets and Walmart Connect retail media programs
• Manage and optimize the creative brief process providing clear creative direction to the creative services team, thus delivering efficient use of creative resources through clear creative direction and storytelling
• Contributes to communication of customer-specific needs and timelines to brand management regarding product introductions, in-store and online promotional needs, and annual line reviews
• Coordinates and delivers merchandise line review deliverables like mockup samples needed for the Walmart Layout Center and modular imaging activities
• Assist with the optimization of product page content on walmart.com; working with digital marketing, brand marketing and creative services design team to develop customer specific digital content
• Builds and maintains a strong relationship with the brand & digital marketing teams to develop and execute customer-specific marketing programs
• Leverages marketing research and consumer insights to develop actionable retail strategies, aligning brand objectives with business objectives; presents insights and customer-specific marketing plans, assists with the development of the annual line review process for assigned product categories

IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s degree required
• 2+ years’ experience preferred in related Brand Management or Customer/Shopper Marketing position in a consumer-packaged goods company or customer/shopper marketing agency
• Lawn & Garden industry experience preferred
• Previous experience as a Walmart vendor or at a Walmart Marketing Agency is a plus
• Digital and eCommerce experience preferred
• Proven experience writing creative briefs and managing creative projects with internal and/or external agencies; leveraging market research and customer insights into actionable retail strategies
• Extremely effective presentation skills and abilities; strong communication skills both oral and written
• High proficiency in PowerPoint and Excel
• Strong interpersonal skills and the ability to work effectively with and influence internal cross-functional team members
• High level of energy and sense of urgency; self-starter; strong and effective multi-tasker
• Ability to work in a constant state of alertness and safe manner

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual profit-sharing bonus!
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional)
• Referral Program with cash bonus
• Access to on-demand pay

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

#LI-MJ1